Leadership Development, 25 minutes, self-paced
Business Acumen
An introduction to how a business makes money and how the things a leader decides affect that. It covers business models, cost terms such as COGS and SG&A, pricing and growth strategies, operating and competitive trends, and Porter's Five Forces, and it sits inside the Operational Planning curriculum.
Included with the Thrive Platform, flat per organization. Courses set the language; live workshops are where the skill is built.
What you will learn
- Define business acumen and identify examples of common business models, including subscription-based ones
- Identify pricing strategies such as price skimming and growth strategies such as product line extensions
- Describe Porter's Five Forces, including threat of new entrants, competitive rivalry, threat of substitutes and bargaining power of suppliers
- Distinguish marketing strategies from development strategies, and identify what COGS and SG&A cover
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