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Selling Essentials. Next cohort January 11, 2027. $1,000 per participant, 25 seats.

Three weeks.
Built around the work.

A three-week program for reps and new sales hires. A kickoff, then three weeks, each with a live session with a facilitator and applied work on the accounts the rep is working. Four live sessions in all.

See the weeks

The kickoff and three weeks

Four live sessions, one each week.

Each session is live, with a facilitator and the cohort. Between sessions, the applied work is done on the accounts the rep is working.

  1. Kickoff

    Meet your cohort and set a personal selling goal. Bring one customer relationship or opportunity you want to move forward.

    Live session:
    Kickoff

  2. Week 1

    The Selling Process

    Understand your selling process and connect it to your territory. Identify customer needs, prioritize opportunities, and build a plan you can discuss with your manager.

    Live session:
    Territory & Account Planning
    Short course:
    The Selling Process

  3. Week 2

    Prospecting & Presenting

    Start a useful customer conversation. Practice uncovering needs, listening closely, and explaining value in the customer’s own terms.

    Live session:
    Prospecting & Presenting

  4. Week 3

    Propose & Persist

    Turn customer needs into a clear proposal. Prepare for objections, negotiate thoughtfully, and agree on a useful next step.

    Live session:
    Propose & Persist

The next room

One public cohort is open, and it starts January 11, 2027.

25 seats, $1,000 per participant, three weeks, four live sessions.

There is no button that sells you a seat. A person confirms every one, so you tell ARIA how many you need and we come back with the seats held.

For sales leaders

Talk to ARIA

Ask what you would ask us.

ARIA works the way a good first call works. She asks who is involved and what should change, recommends the closest starting point, quotes the real price, and hands you to a person when you want one.

Start with one of these

Prefer a person? Say so in the conversation and the team follows up, or use the contact page.