•Use LinkedIn and other professional platforms to research accounts and find warm paths to a buyer
•Engage prospects through comments, shares, and direct messages without sounding like a cold pitch
•Build a posting habit that keeps you visible to your market between active deals
•Recognize where social selling helps in a B2B cycle and where a direct call is still faster
Who it's for
B2B salespeople who know they should be active on LinkedIn but are not sure what to actually do there, and reps who want to warm up outreach before they call.
What changes on the job
•Outreach that references real context, so response rates improve over pure cold contact
•A steady, low-effort presence that keeps you top of mind with target accounts
•Better-researched first conversations because you did the digging beforehand
Bring this course to your team
See how Thrive delivers enterprise-quality development for SMBs.
Roughly 18 minutes, self-paced, as part of the Selling Essentials track.
Is this about B2C social media marketing?
No. It is focused on B2B selling and professional platforms like LinkedIn, not consumer ad campaigns or brand content for a wide audience.
Do I need an existing following to get value from it?
No. Much of social selling is one-to-one research and outreach that works with no audience at all. Building visibility is covered as a longer-term add-on.