Use technology to enhance your sales effectiveness
What you'll be able to do
•Explain what a CRM does for you day to day and why keeping it current protects your own deals
•Choose the right tool category (CRM, email sequencing, scheduling, call recording, research) for a given task
•Use sales technology to save time on admin rather than adding busywork
•Spot when a tool is getting in the way of an actual selling conversation
Who it's for
Salespeople new to a modern sales stack, and reps who resist or underuse their CRM and want to see the practical payoff. Useful for managers rolling out new tools to a team.
What changes on the job
•Cleaner CRM data, which means more reliable forecasts and less lost history
•Time saved on repetitive follow-up and scheduling
•Less friction adopting new tools because you understand what each one is for
Bring this course to your team
See how Thrive delivers enterprise-quality development for SMBs.
A self-paced lesson of about 18 minutes in the Selling Essentials track, included with a Thrive membership.
Does it teach a specific CRM like Salesforce or HubSpot?
No. It covers the categories of sales technology and how to use them well, so the principles apply whatever specific tools your company has chosen.
Does it cover AI sales tools?
It addresses technology as a category, including how automation and AI assistants fit the workflow. Hands-on practice with Thrive's own AI coaching is available alongside the course.