Position your products and services effectively in the market
What you'll be able to do
•Explain what your product or service does better than the alternatives, in language a buyer uses
•Distinguish positioning (the frame you set in the buyer's mind) from features and pricing
•Position against the real competition, including the buyer's option to do nothing
•Adjust how you position the same offering for different buyer segments or use cases
Who it's for
Salespeople who struggle to explain why a buyer should choose them over a cheaper or better-known competitor, and product or marketing-adjacent staff who shape how an offering is presented.
What changes on the job
•A sharper answer to "why you instead of them?" that holds up under pressure
•Less discounting because the value is framed before price comes up
•Consistent positioning across your pitch, proposals, and follow-up
Bring this course to your team
See how Thrive delivers enterprise-quality development for SMBs.
A focused, self-paced lesson of about 18 minutes in the Selling Essentials track.
Is positioning a marketing job rather than a sales one?
Both. Marketing sets the market-level frame, but in a live deal the salesperson positions in real time against whatever the buyer is comparing you to. This course focuses on that in-conversation skill.
Does it pair with any other courses?
Yes. It builds naturally on Define Messaging and supports Client Communications, since strong positioning is what makes your messages land.