Develop and communicate organizational vision, mission, and values
What you'll be able to do
•Distinguish what a vision, a mission, and a set of values each do, so you are not writing one when you need another
•Draft a vision statement that describes a future worth working toward rather than a slogan
•Translate abstract values into observable behaviors people can actually practice
•Communicate vision and mission so they guide daily decisions instead of sitting on a wall
•Check whether your team's current priorities actually align with the mission you claim
Who it's for
Leaders shaping direction for a team, department, or organization, and founders or managers who sense their group lacks a shared sense of purpose. Fits anyone who needs to articulate why the work matters.
What changes on the job
•The team can state where it is headed and why in plain language
•Values become a reference point for real decisions rather than decoration
•Day-to-day priorities line up more clearly with the stated mission
Bring this course to your team
See how Thrive delivers enterprise-quality development for SMBs.
No. While it applies at the organizational level, the same tools help a department head or team lead give their group a clear sense of purpose.
How long is the course?
About 20 minutes, self-paced, included with a Thrive membership as part of the leadership track.
How does this connect to planning?
Vision, mission, and values set the direction that annual planning and strategy then execute against. It pairs well with the annual planning and strategic thinking lessons in the leadership track.